Shannon Plumb helps growth-stage leaders scale their businesses, revenue, and lead amazing teams without losing themselves in the process. From professional ballerina to Fortune 500 Enterprise Sales Executive to founder of Purl Advisors, she’s discovered that the same presence and pattern recognition that creates breakthrough performance transforms businesses too. After 20+ years and three successful exits generating $100M+ in revenue, Shannon works with CEOs hitting their numbers but exhausted from following someone else’s playbook. Through strategic partnerships and leadership development, she reverse-engineers what makes each leader successful and builds systems the whole organization can use. Sustainable growth through authentic leadership. Based in Colorado, working worldwide.