Barbara Spector is the go-to growth accelerator for CEOs and Sales VPs who are serious about fixing their underperforming sales teams, shattered forecasts, and sluggish pipelines.
As CEO of SmartMoves, Inc., Barbara delivers what most “sales trainers” can’t: a scientific, no-fluff system that diagnoses exactly what’s broken in your sales organization and shows you how to fix it—fast. Since 1997, she’s helped companies from $10M to $500M in tech, manufacturing, and beyond unlock 15%+ revenue growth, build elite sales teams, and finally make their forecasts reliable.
Her method? A powerful mix of data-driven diagnostics, sales psychology, and leadership training that rips the guesswork out of hiring, coaching, and retention. She’s the author of “How to Be a Rock Star Salesperson: Overcome the 8 Obstacles to Hiring Great Salespeople” and she uses a Sales MRI™, a brutally honest assessment that reveals the real reasons behind low win rates, lost deals, and missed goals.
Barbara’s mission is simple: Help companies grow by helping people evolve. She guides leaders to shift the mindsets that quietly sabotage success—turning sales organizations from chaotic to consistent, reactive to proactive, and mediocre to magnificent. The outcome? Reliable Revenue Growth:
-
Predictable, scalable results month after month
-
No more rollercoaster quarters or scrambling at the end of the month
-
A team that hits quota, not just chases it
Everything else—accurate forecasts, stronger coaching,